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Coca-Cola Energy was first launched in 2019 as Coca-Cola’s entry into the energy drink market. The company aimed to compete with established energy drink brands by combining the classic Coca-Cola taste with added energy-boosting ingredients such as caffeine, guarana extract, and B vitamins. Coca-Cola Energy is marketed as a product that provides both the refreshing flavor of Coke and the functional benefits of an energy drink, targeting young adults and active consumers looking for a boost.
This product marked Coca-Cola’s strategic expansion beyond traditional sodas into the growing energy drink category, leveraging the strength of its iconic brand. Coca-Cola Energy is available in various countries worldwide but with formulations and packaging tailored to meet local regulations and consumer preferences.
The Coca-Cola Company
United States Of America
2019