5.00%
The Absolut Vodka & Sprite ready-to-drink cocktail was announced in October 2023 and officially launched throughout 2024 across multiple markets including the United Kingdom, Germany, the Netherlands, Spain, Australia, Mexico, and China, before expanding globally in 2025.
It marks a strategic partnership between Pernod Ricard (owner of Absolut Vodka) and The Coca-Cola Company, following the success of similar RTD collaborations such as Jack Daniel’s & Coca-Cola.
The concept was to deliver a pre-mixed, bar-quality drink combining two world-famous brands — Absolut’s smooth Swedish vodka and Sprite’s crisp lemon-lime soda — in a balanced, low-ABV, ready-to-drink format convenient for on-the-go or casual social occasions.
The drink maintains Sprite’s refreshing citrus profile while incorporating Absolut’s subtle grain and vanilla notes. It is positioned toward adult consumers aged 25 and above, promoting “Light, Refreshing, Responsible Enjoyment.”
The Coca-Cola Company & Absolut Vodka
United States Of America & Sweden
2025