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Coca-Cola Plus is a functional soft drink launched primarily in Japan in 2017 as part of The Coca-Cola Company’s innovation to meet growing consumer interest in healthier beverage options. Unlike regular Coca-Cola, Coca-Cola Plus is marketed as a “healthier” version with added dietary fiber. The drink targets health-conscious consumers who want to enjoy soda without compromising on wellness goals. It contains added indigestible dextrin, a type of dietary fiber, which is promoted to help reduce fat absorption and moderate blood triglyceride levels after meals. This functional claim is approved by Japan’s Ministry of Health, Labour and Welfare, making Coca-Cola Plus a unique product in the cola category.
Coca-Cola Plus is sugar-free and uses artificial sweeteners, aligning with the zero-calorie trend while adding functional health benefits. It has not been widely introduced outside Japan but has attracted attention as an example of how beverage companies innovate to respond to consumer demand for functional, health-oriented drinks.
The Coca-Cola Company
United States Of America
2017