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Coca-Cola was invented in 1886 by Dr. John Pemberton, a pharmacist in Atlanta, Georgia. It was originally sold as a medicinal tonic at Jacobs’ Pharmacy and was made from coca leaf extract and kola nut, which provided caffeine. The name “Coca-Cola” and its iconic logo were created by Pemberton’s bookkeeper, Frank M. Robinson. At first, it was served as a fountain drink mixed with carbonated water and sold about nine servings a day in its first year. In 1891, businessman Asa Candler acquired the rights to Coca-Cola and significantly expanded its distribution.
By the 1890s, Coca-Cola had become a nationally recognized brand. Bottling began in 1899, which allowed the drink to reach customers far beyond soda fountains. In 1915, the famous contour bottle was introduced to help distinguish Coca-Cola from its competitors. During World War I, the brand was promoted as a patriotic American product, and its global reach expanded dramatically during World War II when it was distributed to U.S. soldiers abroad.
Coca-Cola became a pioneer in global marketing and brand identity. Although the formula was adjusted slightly over the years, it remains a closely guarded secret. The drink was first offered in cans in the 1950s and later in plastic bottles during the 1970s. In 1985, Coca-Cola introduced “New Coke,” a reformulated version that was widely rejected by consumers. Due to public backlash, the original formula was quickly brought back under the name “Coca-Cola Classic.” Eventually, the company dropped the “Classic” label in the 2000s, returning to the simple name “Coca-Cola.” Today, it remains one of the most recognized and consumed beverages worldwide and a lasting symbol of American culture and global branding.
The Coca-Cola Company
United States Of America
1886